How companies are making money by recommend system

Home Business How companies are making money by recommend system

Simply put, a recommender system is an AI algorithm (usually Machine Learning) that utilizes Big Data to suggest additional products to consumers based on a variety of reasons. These recommendations can be based on items such as past purchases, demographic info, or their search history.

1. There are many types of recommender systems available

Choosing the right type of recommender system is as important as choosing to utilize one in the first place. Here is a quick overview of the options available to you.

The most important use cases of Natural Language Processing are:

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2. Reinforcement learning

Reinforcement Learning differs in its approach from the approaches we’ve described earlier. In RL the algorithm plays a “game”, in which it aims to maximize the reward. The algorithm tries different approaches “moves” using trial-and-error and sees which one boost the most profit.

3. Dataset

All the data that is used for either building or testing the ML model is called a dataset. Basically, data scientists divide their datasets into three separate groups:

- Training data is used to train a model. It means that ML model sees that data and learns to detect patterns or determine which features are most important during prediction.

- Validation data is used for tuning model parameters and comparing different models in order to determine the best ones. The validation data should be different from the training data, and should not be used in the training phase. Otherwise, the model would overfit, and poorly generalize to the new (production) data.

- It may seem tedious, but there is always a third, final test set (also often called a hold-out). It is used once the final model is chosen to simulate the model’s behaviour on a completely unseen data, i.e. data points that weren’t used in building models or even in deciding which model to choose.

It’s not by any means exhaustive, but a good, light read prep before a meeting with an AI director or vendor – or a quick revisit before a job interview!

Aron Larsson

– CEO, Strategy Director

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Comments (2)

  1. 2020-09-11
    Lina
    Reply

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  2. 2020-09-11
    Jayz Marcop
    Reply

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